Un-boring greetings  

Christmas is just around the corner and so is the New Year. For many, sending greeting cards to friends, family and business contacts is a tradition.

It can be a burden, though, if you are just not into poetry, creative writing or funny one-liners. So, you end up writing the same sentence you did last year in every card.

“It is the gesture that counts”, you might say.

Well, this is true yet when it comes to business even a holiday card is marketing. Chances are that your clients or business partners will not even notice your card as it’s the same as all the others (and the same as last year’s).

Think about all the greeting cards you get each year: Which ones do you keep or show around? The dull ones or the ones that look  and feel different?

What would happen if your card is the one that is more personal than all the others? Wouldn’t that show the recipient that you took your time to write the card just for him or her? How would that make them feel?

If you are up for it, inspiration is just around the corner. Subscribers to the monthly trend letter of my company Kommboutique just received a collection of individual greetings to use for selected recipients. The ideas are bi-lingual (English and German) and you can easily translate them into any language you speak.

You would love to get them, too? Simply subscribe to the Kommboutique trend letter, and voilà, the gift will be in your in-box just in time!

Happy Holidays and a very un-boring New Year to you.