And here is the news: you are competing with millions of others who upload content to the web. You better deliver well if you want to be among the top of the pops.

Yes, it is a lot of work to keep the content coming. And sometimes even brainstorming does not work. However, if you want to be part of the whole thing, you need to invest some time. Don’t worry: There are some short-cuts I have found that make your life easier.

Here are my 10 tips to create thrilling content without spending hours of writing.

 1.    Subscribe to the best

Instead of thinking about new content for hours and hours, subscribe to a handful of newsletters that cover your main interests. Best is to pick newsletters that collect and deliver news in an (online) newspaper format, i.e. they send out daily, weekly or monthly updates and have filtered the news for you. When the newsletter arrives in your inbox or reader, take the time to at least scan the head-lines to find articles of interest for you. Share or save the relevant ones. Btw, my trend letter “Trends for Friends” is such a source. It covers the good, cool and trendy in the world of communications. Subscribe here to receive a monthly wrap-up.

2.     Follow gurus, evangelists, experts, rock stars, (insert name for someone who knows and cares)

Whether you follow them on Twitter, Facebook, Google+ or LinkedIn doesn’t matter. As long as they provide you with valuable insights and share with you articles, videos, photos or tips that you yourself would never find it is cool! Share, re-post, re-tweet or re-write what you find. (My twitter handle where I share great resources is @kommboutique.)

3.    Read books and magazines

Yes, sometimes you need to read stuff in order to create stuff. The more interested you are in what’s going on, the easier it will be for you to find interesting content. Write about a book or an article or copy parts of it. Always mention the author and the source.

4.    Ask your fan base

Post a question on your Facebook page or run a poll. By simply sharing the results online along with some comments, you have a complete new post with original and unique content.

5.    Use online and offline comments from your clients, fans or readers

If you have a guest book or if people review your business online, use their comments and post them (anonymously). If people comment on your blog posts you can write a new post around that comment. That happened to me once when Alexander Kjerulf picked up my comment on one of his posts and wrote a new article mentioning my story. Boy, I was really surprised!

6.    Recycle

Don’t invent the wheel over and over again. Update older posts, re-write them, translate them from other languages or write a follow-up or a series.

7.    Don’t plan too much, collect instead

Be flexible and react to current needs. It does not make too much sense to have a full-year plan for Facebook or for your blog (unless you are a large, un-personal corporation). Web 2.0 lives from authenticity and spontaneity. Do, however, collect ideas and find a system to save them. You can simply write a list or a mind map, favourite tweets, bookmark web links and use tags, use bookmarking services such as stumbleupon.com or curate content with scoop.it. Go through your collection whenever you need inspiration. And don’t worry: not every idea needs to be realised (now).

8.    Get guest writers

Invite others to add value to your publications and let them write a guest post for your blog and newsletter. The author needs to be given publicity, fame and lots of thanks! It helps both sides as you usually get new readers when the author promotes the post in his/her network.

9.    Give credit

Never ever forget to mention the author of a piece and do link to the original post if you only refer to it. This is an unwritten rule in the web. If you want to make the author aware of it, mention him/her in a tweet, send them a message or leave a comment on their original post. Be sure that people will reply to you and you might find another fan!

10.  Ask a professional

Writing is something many people know. Yet writing well and with style is a talent that few people have. Find someone who understands your personality, your company’s culture and your style and ask them to give your content an upgrade – and pay for it.

If you still feel overwhelmed and have no idea how and when to find and write the content for your pages, do at least one thing to get the ball rolling: Send me an e-mail on atelier(at)kommboutique.com. Tell me what your issues are and let me help you finding a smart solution.

Over to you: How do you source and create the content for your online platforms and your communication channels? Share your secrets in the comments, if you like. Thank you!

Image: All Rights Reserved

So, you as a leader, how can you meet these expectations? How can you keep your staff happy and productive?

It is too much work, you say? You do not have time for this? Your job is not to keep your staff happy yet to keep the money coming in? Work is work and play is play?

Deep inside, I am sure, you know that it IS your job to keep your staff happy, at least if you consider yourself a leader. If you want to be a manager, manage a project, an event or a marketing campaign. Because people cannot be managed!

If you want to be a leader, try these tips and see what happens:

Praise

I cannot say it often enough: Do praise your team members, your co-workers and your boss. If you need some inspiration on how to praise people, find it here.

Listen

Instead of talking all the time and telling people what to do, do listen to them closely. Give people time and room to share their thoughts whether it be in team meetings or in a face to face conversation such as a performance review.

Ask questions

You do not have to solve all the problems yourself. Ask your team members for their opinion and for suggestions.

Foster ideas

Do regular brainstorming sessions or put up a wall where people can share their ideas. Ask everyone in the team to participate, especially the quiet ones. They very often have the brightest thoughts.

Strengthen strengths

People are at their best when they can do what they do best. So find out what your employees’ strengths are and what they enjoy doing most. Make it happen and give them the opportunity to shine with their unique talents.

Share responsibility

There is a new project to be managed? HR is looking for a mentor for junior staff? A new client is waiting for a state-of-the-art report? Bingo! This is the chance to involve your team members. Just make sure that you do not prefer any of them and that the person gets the job who can do it best.

Trust

Micro-managing is so yesterday! If you delegate tasks, avoid to plan the whole project and let others do the dirty work. Instead, trust people to find their own way and timing. Offer your help and do ask to get a regular status update. Make sure you communicate the desired outcome and the deadline.

Be approachable

If employees would like to talk to you, take time to listen to them. If someone wants to meet you, offer an appointment as soon as possible. Do not ask them to see someone else first.

Respect the time of others

If a meeting is set or someone has a personal appointment with you, be punctual and do not let people wait. Their time is just as valuable as yours!

Praise

Don’t ever forget it!

For sure, there are more ways to value people at work!

So, what are you doing to show appreciation to your team members or co-workers?  What are you expecting your boss or colleagues to do in order to feel valued? Feel free to share your ideas and suggestions.

Image: all rights reserved

Effective and smart: networking

Chances are that the great people you are looking for are actually not looking for a job actively. You need to find them yourself. Social networks are a technological extension of your personal network that consists of the people you know privately and in business. If you look for a nice restaurant or a hotel, you probably ask someone for a recommendation. Why are you doing this? Because you would like to minimize the risk and save time and money. After all, people will never recommend something they do not like.

How can you use this principle to find employees that meet your requirements and complete your team? Basically, by using your network actively!

Here are some tested tips on how to spread the message about your job openings:

1.    Talk about it.

Let people know that you have a job opening. Start with the people closest to you: family, friends, colleagues and most importantly your employees. Don’t assume that they check your website, the intranet or the notice board regularly in order to learn about any job openings. They might not have the time to do so. You should still post your vacancies in all those places and refer people to the posts for more information.

Better: Whenever you meet members of the team ask them personally if they know someone who would fit into the team. You might be surprised how many people will be delighted to help.

2.    Make your message public and shareable.

Update your online profiles on LinkedIn, XING, Facebook, Twitter etc. and link to the job posting on your career site.* Remember that you compete with thousands of updates so be specific, creative and short. Write as if your post appears on the front page of a tabloid i.e. make it interesting like hell in order to have people click on the link. Alternatively, you can post a question and ask your contacts/followers: “Do you know a person who can (insert specific skill) and is (insert specific description)?

*Do this even if you have posted the job on public job sites. You rather would have people visit your website than browsing the openings of other companies. If they find their ads more interesting you may lose a potential candidate in an instance.

3.    Send a message by using good old e-mail.

With the emerge of social networks we sometimes forget that there are still people who are not part of the buzz or at least are not part of your online activities. In addition, people might miss your update. Sending an e-mail to selected people (e.g. in the city where the job is based, to people in your industry etc.) can be a good idea. In an e-mail you have the chance to describe the job in more detail and to attach a PDF of your ad (or a link to the posting). Be clear with your message and encourage the recipients to forward your e-mail to their network or to people they know who might be interested. The more attractive and unique your job ad is, by the way, the more likely will people notice and share it.

Bonus: if you send it to people with huge networks, you can leverage your message even further!

4.    Be direct.

Ask people personally if they can recommend someone. They might do so.

5.    Be pro-active.

Contact people with interesting profiles directly. Send them a private message and mention that their profile looks great and that you like what they have accomplished so far. Nonchalantly, ask if they are interested in learning about your company. Leave it totally up to them to take the next step. Remember: you are not a head hunter who can approach people just like this. Beware that the person might inform their boss and this could shed a bad light on you and your company. So, keep it all very friendly and non-binding until you have met in person at least once.

6.    Take things offline.

Try to meet people in person – as often as possible. Once you have identified an interesting candidate avoid too much documentation and rather ask people to meet you either in your office or somewhere in a café if they prefer a neutral place.

7.    Be patient and quick at the same time.

You cannot force anyone to quickly leave his/her job and join your forces! Building up trust is really important. If, however, someone is ready to move, make sure that you have the contract ready speedily and get it signed as quickly as possible. Chances are that the current employer will make a counter-offer and is likely to “win”.

8.    Support and help others.

Remember the Golden Rule of networking: Give before you take!

By the way, in case you are waiting to be approached for a great job opportunity read “How to find a job through networking” .

Do you have further tips on how to recruit professionally? How did you manage to fill a vacancy through networking? Please share your experiences in the comments! Thank you.   

Photo: www.Foto-Fine-Art.de/www.pixelio.de

It is a fact that many interesting job openings are hardly ever posted publicly. And if they are, it very often has legal or “political” reasons. Many job openings never make it to a career platform because the HR Manager, the Department Head or any other influential person knows someone who is just perfect for that job. By hiring someone they know or someone who is recommended to them, they can minimize the risk. And they save time and money.

Since I am an active networker, it happens from time to time that people contact me when they are looking for a job. And there is one statement that I hear often: “I haven’t maintained my network lately/in the last year/ever.“ Another one is: “Now that I need my network once, people are not really helpful when I ask them.”

So, how can you be the person who is approached when an interesting vacancy needs to be filled? Is it a question of being at the right place at the right time? Well, sort of. But it also is a question of how you interact with the people in your network when you do not need anything from them.

The Golden Rule in networking is: Give before you take!

Here are some tested tips on how to be a good networker that people remember positively:

1.    It is not about quantity – it is about quality.

Having 2.000 contacts on LinkedIn does not necessarily mean that you are a good networker. How can you actually know all those people, and how can you keep up a dialogue? So, be picky when accepting contact requests on Social Networks. Try to find some common ground like people you both know or events both of you attended. And feel free to decline a request if it does not feel suitable to connect.

2.    Your network is larger than the amount of your online contacts.

With the emerge of Social Networks we sometimes forget that there are still people who are not part of the buzz or at least are not part of your online activities. Still, these people belong to your network. They are your (extended) family, friends, neighbours, (ex-)colleagues, your dentist, your hairdresser etc. Do remember that there is life outside of the Internet and keep in touch with these people as well. They might know you much better than your virtual friends do.

3.    Be social.

Keep a social calendar and send birthday greetings to the people in your network. It is acceptable and way more personal to do so via a private message instead of posting it to a Facebook wall. If you learn that someone has a new job, take some time and write a little congrats note. Ask a question about the new job and don’t be surprised when people reply. Imagine your contact informs you that she is about to set up a new department and is looking for people to join her team. Here it is: your chance!

4.    Listen first.

Pay attention to what others do, read their updates and react to them. If someone posts a question online, reply to it if you have an answer. Like a post, leave a comment on a blog article, share the article with your friends, recommend resources or introduce people with each other.

5.    Maintain your network.

Recently, I got a message from someone I have been connected with on different platforms. We have not met so far yet have exchanged messages and opinions. The person wrote a rather long message telling me about an exciting project and the possibility to meet the project owner in Dubai as he happens to be there from tomorrow on. The issue: I left Dubai more than two years ago and have been living in Europe since!

The tip: Try to keep up with any moves people in your network make. Double check on hard facts before you actually get in touch.

6.    Keep people informed.

If you move jobs, cities or countries, do update your online profiles. Send an e-mail to the “inner circle” of your network (i.e. the ones that you are in contact with regularly) and announce your move. How would people otherwise know what you are doing?

7.    Be direct.

If you need help, ask for it. If you have a question, ask. If you are looking for a job, say so. If you are looking for a business partner, announce it. If you want to meet someone, contact him/her. If you would like to connect with someone, ask if the other person wants that, too. Questions are the key!

8.    Be patient.

A network takes time to grow. The older you are the larger your network is, especially your business network. It takes time to build up trust and most people need more than one interaction to remember you as someone who could help them out.

9.    Support and help others.

Remember the Golden Rule: Give before you take!

10. Take things offline.

Try to meet people in person – as often as possible. This is easy with people in your neighbourhood, of course. Whenever you travel to other places, do check if you know people who live there. Get in touch with them and set up a meeting for a coffee or a drink. After all, it is your personality that qualifies you for a job, not your online profile!

11. Enjoy it!

Do you have further tips on how to network professionally? How did you find a job through networking? Please share your experiences in the comments! Thank you.

Image: All rights reserved.

For me at least, choosing colourful, lighter clothes always comes as a relief after the dark winter months! Cleaning the house and getting rid of everything you no longer need is another popular pastime at this time of the year.

So why don’t you do the same for your marketing material? Read on and learn how to clean up your websites and online profiles and give them a fresh and healthy look and feel. Because people are going to notice the difference!

A marketing spring clean

Whether you do it alone or with others. Whether you do it all in one go or take your time. Once you are done spring cleaning, you usually feel like the world (and your home) is your oyster. So let’s make sure your online home feels the same.

Here’s what you can do:

1. Clean the most obvious first. Double-check that you have taken off everything that refers to Christmas, New Year or Valentine’s Day etc. from your website, as well as from any company profiles on public platforms. Also, check the corporate e-mail footer, update it and communicate it to your team!

2. Are you hiring? Check your career page and delete any vacancies that have been filled in the meantime. And add new job offers or announce that you are happy to receive speculative applications.

3. People business. Take a look at all the photos on your page. Do you still like what you see? Do the people on the photos still look like this and are they still working for your organisation? Have they changed their name or title? Pay particular attention to the contact page and make sure it is up to date and that the e-mail addresses and phone numbers are still working.

4. Check your offers – critically. Do you really want to offer all the packages you have uploaded? Are people actually buying them or do they usually ask for something different? Is it time to remove, adjust or replace some of your offers? Do you actually need 28 different ones or would people be more willing to buy if there were fewer options to choose from?

5. Get social. So, you have a Facebook page and you tweet? You use Flickr as an online photo album and even own a YouTube channel? That is awesome! But do people know about it?

Include links to all your Social Media activities on your website. And don’t hide them in a distant corner. Make sure your website visitors see them right away so they can follow you. Those links should also be part of your e-mail footer and any profile you maintain online. Also, link all the Social Media accounts together – in a logical way.

6. Give your content an upgrade. Don’t assume that filling your website with facts and figures once is enough. Any website becomes more interesting, trendy and popular (even with Google) when it is updated regularly. So, take the time to go through all your text on your website. It is best to print it and read it on paper. Try to look at it as if you were a first-time visitor to your website. Even better: take it home and ask your family members or your friends to read it. Ask them for their honest feedback and don’t ignore it. Then picture your ideal customer and ask yourself if he or she would like what they’re reading. If not, adjust the text and make it more interesting and engaging. And most importantly: shorten, shorten, shorten!

7. Little things count. Make sure all the numbers (e.g. prices, sizes, distances, years and dates) are correct. Make sure you avoid typos and grammar errors as well as bad formatting. In addition to using the spell checker in Word, print every text before you publish it. Check it thoroughly and ask a colleague to do the same. Leave it for a day and check it again. Once you are sure there are no errors left, publish it. And if you find an error later on, correct it immediately.

8. Keep track. Save your new text as a Word document (or similar) and refer to it whenever you create a new profile on the web or in a brochure or leaflet. Update existing accounts step by step. To do so you should have a file with an overview of all existing profiles. Keep everything that is written about you on- and offline in one style – your style!

9. Keep things up to date. Do not wait until next spring before cleaning again!

Your tips: Do you have some ideas for cleaning this spring? Share them right here!

Image courtesy: Dieter Schuetz, pixelio.de

At least according to Dr. Masaru Emoto. If you have never heard of him, here is an extract of the Wikipedia entry about him:

“Masaru Emoto is a Japanese author and entrepreneur known for his claims that human consciousness has an effect on the molecular structure of water. Initially Dr. Emoto claimed that high-quality water forms beautiful and intricate crystals, while low-quality water has difficulty forming crystals. According to Dr. Emoto, an ice crystal of distilled water exhibits a basic hexagonal structure with no intricate branching. Emoto claims that positive changes to water crystals can be achieved through prayer, music or by attaching written words to a container of water.”

When I first heard about that I was sceptical, yet an enormous photo documentation proves his findings.

In a nutshell, Emoto and his team communicate with the water by playing music, by praying or by putting labels with written messages on the bottle (facing the water). Afterwards, the water is frozen and during a particular moment (lasting about 20 to 30 seconds) when the temperature rises and the ice starts to melt, they take photos of the christals.

The results are astounding: water christals that had „listened“ to prayers or beautiful music from Mozart, Beethoven or even The Beatles looked much more beautiful than the christals that „listened“ to less positive music like heavy metal. Christals that were labled with negative words like devil or hate turned out very ugly. Positive words like angel, gratitude or love, however, produced beautiful christals!

If water reacts that extremely to words, and if we consider that the human body consists of more than 60 % (on average) water, does that explain, why people react to gentle words, to lovely music and to pleasant sounds with a positive attitude?

Regardless of whether Emoto’s findings are valid or true (he has never proven them scientifically), we somehow know that music we love has a more relaxing effect on us than music we don’t like. The same applies for words, whether they are written or spoken. Hence, using words wisely is totally recommended! Because you can feel the difference!

By the way, did you know that feel-good communication by Gaby Feile means: Creating memorable moments through positive emotions?

Do some window shopping at my Kommboutique to feel good.

If you would like to see some samples of water christals, watch this video below (or click here to watch it on YouTube):

What do you think? Is water the best listener in the world?

Share your views in the comments!

Are you looking for some suggestions how you can use music to make your message more memorable? Here you go.

Christmas is just around the corner and so is the New Year. For many, sending greeting cards to friends, family and business contacts is a tradition.

It can be a burden, though, if you are just not into poetry, creative writing or funny one-liners. So, you end up writing the same sentence you did last year in every card.

“It is the gesture that counts”, you might say.

Well, this is true yet when it comes to business even a holiday card is marketing. Chances are that your clients or business partners will not even notice your card as it’s the same as all the others (and the same as last year’s).

Think about all the greeting cards you get each year: Which ones do you keep or show around? The dull ones or the ones that look  and feel different?

What would happen if your card is the one that is more personal than all the others? Wouldn’t that show the recipient that you took your time to write the card just for him or her? How would that make them feel?

If you are up for it, inspiration is just around the corner. Subscribers to the monthly trend letter of my company Kommboutique just received a collection of individual greetings to use for selected recipients. The ideas are bi-lingual (English and German) and you can easily translate them into any language you speak.

You would love to get them, too? Simply subscribe to the Kommboutique trend letter, and voilà, the gift will be in your in-box just in time!

Happy Holidays and a very un-boring New Year to you.

Having too many options to select from can cause stress. Our body gets tense, as the pressure somehow seems too high.

Honestly, how do you feel when you are in a coffee shop and the person behind the counter is bombarding you with questions about size, milk type, caffeine preferences etc. while 10 people in the queue behind you are rolling their eyes and stepping from one foot to the other?

Even though we hate to admit it, many of the decisions we take are based on our gut feeling. Which is fine, since contemplating for too long is either not do-able (because of the queue) or just too much work. We prefer easy decisions that give us a good feeling.

So, what does this have to do with your Internet page?

Whatever you offer: building trust and creating a positive mood are a must. Speak to people’s gut or even better: speak to their heart.

And this is how you create an enjoyable atmosphere:

1. Design: Your website should be a place that people love to visit. Exactly like a café, a shop or an office that is designed beautifully in order to attract people.

2. Structure: Make it easy for people to find their way around on your website. A clear menu with easy to understand menu items will help. Less is more, by the way.

3. Round-Trip: Do link individual pages with each other in a logical way. Too many links in the body of the page can be distracting. Having clear statements (e.g. at the bottom of the page or at the end of a paragraph) that contain a link can be more effective.

And now: imagine a website without any written content! 

The ultimate skill

It is the right words that turn your page into a place where people get information, solutions and a good feeling!

How to write attractive content:

1. Speak the language of your favourite clients

Young people use a different language than older people. Women communicate differently than men. Bargain hunters look for different expressions than quality shoppers. Yes, you might exclude parts of the world’s population, yet you talk directly to the people that are the perfect fit for you.

2. Write clearly

Remember that your readers may well not deal with your kind of service or area of expertise every day. They do not know the jargon or abbreviations, and they don’t want to be impressed by foreign words. Simple sentences have far more impact – and most people can understand them.

3. Provide answers  

Thinks about the possible questions people may have. And then answer them: What do you offer? Who are you? How do you work? Who do you work with? How much do you charge? How can I contact you and most importantly: How can you help me and why should I choose you?

4. Be truthful

Be open, honest and transparent. Don’t overdo it but do not understate too much either. Most importantly: only make promises you can keep!

5.    Keep it short and sweet 

Even if it is tough: remove as much text as possible. Go through the content and delete useless sentences, words, and letters. Replace long expressions with shorter ones. Use full stops more often.

6. Be easy on the eyes

Create paragraphs and use subheadings. Use bullet points ore numbering. Write single words in bold to make it easier for the eyes to ”jump” from word to word. This is particularly helpful for screen reading.

7. Be emotional

With some simple changes you can make information more emotional. Use verbs instead of nouns. Include descriptive words to create a nice image or a positive feeling. Tell a short story or throw in enthusiastic quotes. Use humour yet be careful with irony since this can lead to misunderstandings easily.

In short: Create magic moments!

Conclusion: Making people feel welcome and being a great host is just as important on your website as it is in your shop, your office or at home.

Now, be brave and create some memories!

Your expertise:

What do you do to make your website content unique?

You need some more input? Here you go:

Say it better

What is feel-good communication?

Influencing people positively

Image by Pariah083, pixelio.de

Google recently announced that comments made on public Facebook pages will appear in search results all over the web (and the world)! While there are restrictions (thank god), it will hopefully lead to a more decent and respectful “commenting culture”!

Why am I saying this? I have noticed that there are increasing numbers of comments that are rude, nasty and offensive! Sure, it depends on the platform. LinkedIn groups seem to be more professional  – yet at the same time the traffic there is not that high (at least not in the groups I have joined).

On XING (the European equivalent to LinkedIn), I have witnessed so-called discussions in professional groups with more than 70.000 members that made me blush – out of shame and anger! A member e.g. posted a serious question and asked the fellow members for help. Instead of catering to that particular question, others started to criticize the profile of the enquirer, the website, the business model, the personality, the life style etc. This was embarrassing and terrible!

I entered the discussion and ignored all the bulls***, writing a supportive and hopefully helpful answer by at the same time stating that I am not an expert in this particular field.

Guess what happened! Someone replied to my post telling me off and criticizing my suggestions! It did not bother me so much so I ignored it. However, I found it a pity that the person who had raised the question did not react to my reply at all, yet replied to all the others in an attempt to defend her personal situation! What a misuse of energy!

By the way, the people who commented that nastily had jobs like: coach, consultant, advisor, trainer etc. They all should know how to give feedback, shouldn’t they? Also, they most probably have joined the network as well as the group to sell their own services!

Would someone seriously consider doing business with a person like this?

So, what is it that differs a professional networker from a nasty one?

The pro knows when to shut up!

Here are 10 things that professional networkers do online:

1. They read the post and ensure they understand it before they react.
2. They make sure they know what they talk about.
3. They reply to the question(s) rather than talking about themselves.
4. They at least give one useful or helpful tip.
5. They use positive language that makes other people feel good.
6. They NEVER bash other commentators or the enquirer.
7. They use common feedback rules and consider the feelings of others.
8. They rather ask questions than making statements.
9. They protect their updates and profiles (if possible) in order to avoid public appearance on the web.
10. They think twice before commenting and decide to be quiet more often than to talk.

Have you experienced similar situations online? How did that make you feel? What tips do you have to avoid those situations?

Share your view in the comments! Thank you.

(Author Unknown)

Photo courtesy: Dieter Haugk, pixelio.de

There was once a bunch of tiny frogs, who arranged a running competition. The goal was to reach the top of a very high tower. A big crowd gathered around the tower to see the race and cheer on the contestants.

The race began…

No one in the crowd really believed that the tiny frogs would reach the top of the tower. They shouted, “Oh, way too difficult!!! They will NEVER make it to the top” and “Not a chance. The tower is too high”.

The tiny frogs began collapsing, one by one except for those who, in a fresh tempo, were climbing higher and higher….

The crowd continued to yell, “It’s too difficult! No one will make it!”

More tiny frogs got tired and gave up… But one continued higher and higher. This one wouldn’t give up! And he reached the top.

Everyone wanted to know how this one frog managed such a great feat.

His secret? This little frog was deaf!!

The wisdom of this story is:

Ignore the pessimism of others. It can take your dreams from you. Stay positive.